The problem
Nand Builders had multiple buyer intents under one brand. Roofing customers, renovation leads, and custom-home prospects needed clearer paths, stronger trust signals, and a faster way to request an estimate.
Construction Case Study
Nand Builders
A residential construction website built to route homeowners into the right service path: Alberta roofing, South Edmonton builds, renovations, and basement projects.
Residential construction
South Edmonton, AB
Construction lead system
Project Breakdown
Built around the buyer's next action.
The solution
We created a path-first homepage, dedicated service pages, prominent phone and estimate CTAs, and local SEO structure around Alberta roofing and South Edmonton residential construction.
The outcome
The finished site gives homeowners a clearer first step and gives Nand Builders a stronger digital foundation for roofing, renovation, basement, and custom-home inquiries.
Primary goal
Separate buyer intent
Roofing, build, renovation, and basement visitors get routed into the service path that matches their project.
UX focus
Clear first step
Prominent estimate CTAs and service-specific pages reduce confusion before a homeowner reaches out.
SEO role
Local demand capture
The structure supports Alberta roofing searches and South Edmonton residential construction searches.
Services Used
- UX strategy
- Custom web design
- Local SEO foundation
- Conversion copy
Key Deliverables
- Path-first homepage
- Roofing and construction service pages
- Estimate request flow
- Service-area SEO structure
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