The problem
Big Moose needed a web presence that made the range feel approachable for first-time visitors while still giving regular golfers quick access to pricing, facilities, programs, hours, and directions.
Recreation Case Study
Big Moose Driving Range
A golf practice website built to help Edmonton golfers understand the facility, compare bucket pricing, find programs, and get directions fast.
Golf practice facility
Southwest Edmonton, AB
Local recreation platform
Project Breakdown
Built around the buyer's next action.
The solution
We structured the site around the decisions golfers make before visiting: what the facility offers, how pricing works, where to go, and which programs or lessons fit their goals.
The outcome
The finished site gives visitors a clearer reason to show up and gives the range a stronger local search foundation for driving range, mini golf, and golf practice searches in Edmonton.
Primary goal
Reduce first-visit friction
Visitors can see what to expect, how pricing works, and where to go without needing to call first.
UX focus
Fast visitor decisions
Pricing, programs, facility details, and directions are separated into clear paths for different golfer intents.
SEO role
Capture local golf demand
The site structure supports southwest Edmonton driving range and golf practice searches.
Services Used
- UX strategy
- Custom web design
- Local SEO foundation
- Conversion copy
Key Deliverables
- Facility-focused homepage
- Pricing and bucket pathway
- Programs and lessons structure
- Directions and contact flow
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